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Playing to Win: How Strategy Really Works
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A.G. Lafley, former CEO of Procter & Gamble, and Roger L. Martin, Dean, Rotman School of Management Moderated by Joel Kurtzman, Milken Institute Senior Fellow March 21, 2013 4:30 p.m.-6:00 p.m. Santa Monica The brands are familiar, but the approach is brand new. In "Playing to Win: How Strategy Really Works," two of today's best-known business...
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